Columat powers Paack’s Smart Lockers network:

Scaling to 1M monthly orders.

Expanding the Business Portfolio to Drive a New Revenue Stream

Employees

100

INDUSTRY

Corporate Office

USE CASE

Parcel management

CLIENT FROM

2024

"Working with Columat has allowed us to offer a differentiated solution to our clients without taking on the complexity of manufacturing. It is a natural extension of our commitment to smarter workspaces."

Alessia

Business Development Manager

THE CHALLENGE

Continuing to Deliver Value to Clients in a Constantly Evolving Market

As a global leader in workplace digital transformation, Ricoh was looking to broaden its offering. Its clients needed integrated technology solutions that could simplify and optimise their daily operations, going beyond traditional hardware and software. The demand was clear: connected tools, easy to manage and capable of addressing real challenges in their day-to-day working environments.

01

Difficulty differentiating the product portfolio in an increasingly competitive market

01

Limited offering to address client needs around secure asset and parcel management

01

No internal capability to design or manufacture technology solutions

01

Lack of a specialised partner to provide technical support and sales backing

Taken together, these challenges made the need to evolve clear: to remain relevant, Ricoh needed to broaden its proposition and respond to its clients with a more complete offering.

THE RESULT

More Value for Clients, Better Results for the Business

By integrating Columat's Smart Lockers into its commercial offering, Ricoh Italia has successfully expanded its portfolio, attracted new clients and strengthened loyalty among existing ones — all without taking on the burden of product development or manufacturing.

+25%

Revenue growth

+40%

Increase in client retention

+200

Smart Locker installations deployed

-60%

Reduction in time-to-market for new solutions

THE SOLUTION

A Technology Partner for a Growing Business

A ready-to-sell Smart Locker ecosystem — fully manufactured, supported and scalable — so the team can focus on what it does best: advising and selling to enterprise clients.

Technology Ready to Sell

Immediate access to advanced technology solutions without the need to develop or manufacture anything internally

Full Operational Support

From installation to ongoing maintenance, all technical operations are fully covered

Client Retention and Loyalty

A broader, more complete offering that strengthens existing relationships and reduces the risk of clients moving to competitors

A New Revenue Stream

Every operational challenge a client faces becomes a recurring and scalable business opportunity

CONCLUSION

A Strategic Partnership Built to Grow

Ricoh's collaboration with Columat demonstrates how technology resellers can unlock new revenue streams and strengthen their market position without taking on the complexity of product development. By incorporating Smart Lockers as a turnkey solution, Ricoh Italia has turned a gap in its portfolio into a competitive advantage — delivering more value to clients, increasing loyalty and driving tangible business growth.

Use cases

SOLUTIONS APPLIED AT

Ricoh

Columat Smart Locker integrated in a modern corporate office with minimalist design

CORPORATE OFFICE

Headquarters
Workplaces
Digitize delivery, asset management and internal exchanges across your corporate offices. Columat structures these processes into a secure and traceable system that eliminates manual tasks and improves the operational efficiency of your offices.
SEE INDUSTRY
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