

100
Corporate Office
Parcel management
2024
Business Development Manager
As a global leader in workplace digital transformation, Ricoh was looking to broaden its offering. Its clients needed integrated technology solutions that could simplify and optimise their daily operations, going beyond traditional hardware and software. The demand was clear: connected tools, easy to manage and capable of addressing real challenges in their day-to-day working environments.
Taken together, these challenges made the need to evolve clear: to remain relevant, Ricoh needed to broaden its proposition and respond to its clients with a more complete offering.
By integrating Columat's Smart Lockers into its commercial offering, Ricoh Italia has successfully expanded its portfolio, attracted new clients and strengthened loyalty among existing ones — all without taking on the burden of product development or manufacturing.
Revenue growth
Increase in client retention
Smart Locker installations deployed
Reduction in time-to-market for new solutions

A ready-to-sell Smart Locker ecosystem — fully manufactured, supported and scalable — so the team can focus on what it does best: advising and selling to enterprise clients.
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Immediate access to advanced technology solutions without the need to develop or manufacture anything internally

From installation to ongoing maintenance, all technical operations are fully covered

A broader, more complete offering that strengthens existing relationships and reduces the risk of clients moving to competitors
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Every operational challenge a client faces becomes a recurring and scalable business opportunity
Ricoh's collaboration with Columat demonstrates how technology resellers can unlock new revenue streams and strengthen their market position without taking on the complexity of product development. By incorporating Smart Lockers as a turnkey solution, Ricoh Italia has turned a gap in its portfolio into a competitive advantage — delivering more value to clients, increasing loyalty and driving tangible business growth.
