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500
Courier networks
Locker hubs
2025
Director of OOH (Out-of-Home) at Paack
As a leading logistics operator with a strong presence across Spain and Portugal , Paack faced the inherent inefficiencies and growing sustainability challenges associated with traditional home-delivery models in densely populated urban areas. The increasing demand for e-commerce required a transition toward a more agile, connected, and profitable logistics ecosystem that could minimize the friction of the last-mile process.
These systemic hurdles required more than just more drivers; they required a technological leap to digitize the physical exchange of goods and offer a flexible, 24/7 alternative to the customer's doorstep.
The strategic implementation of the Columat Smart Locker network has allowed Paack to radically optimize its delivery success rates while significantly enhancing the end-user experience and operational profitability.
Reduction in failed delivery attempts
Monthly transactions processed through the system
Increase in out-of-hours deliveries
Implanted pick-up points across the network
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To address Paack's complex logistics requirements, Columat implemented a comprehensive 360° ecosystem designed to transform their physical operations through a synergy of modular hardware and intelligent software. This integrated solution automates and manages every stage of the lifecycle—including delivery, collection, returns, and exchanges—ensuring total visibility, real-time control, and maximum operational efficiency for both the logistics operator and the end-user.
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A safe, contactless, and convenient 24/7 pick-up service that eliminates time barriers for e-commerce users
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Autonomous delivery and collection points integrated into logistics routes to improve coverage and efficiency
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A centralized dashboard providing real-time visibility, remote management, and API integration with existing ERPs
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Smart lockers with dry and refrigerated compartments to ensure the preservation of sensitive products like cosmetics or food
By partnering with Columat, Paack has successfully redefined its operational model, extending its reach across the Iberian Peninsula with key deployments in major hubs like Barcelona and Seville. This collaboration has not only slashed failed delivery attempts by over 70% but has also empowered local SMEs with world-class technology. The result is a more sustainable, scalable, and profitable logistics network that meets the high expectations of the modern digital consumer while maintaining total traceability and zero manual friction.
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