Self-service solutions will increase by 330%, improving commercial and operational productivity by 21%. This will mean reduced staff interventions, increased fraud and loss control (16%), increased opportunities and sales promotions (11%). In addition, they will create a greater ability to monitor customer satisfaction and the effectiveness of commercial strategies through data analysis (7%).
Retail is modernizing to accelerate and adapt to customers, to provide a more omnichannel experience, focused on meeting people's needs. Here is a link with an example of how to modernize your retail with automations:
https://www.columat.com/taquillas-inteligentes-retail/
In this sense, self-service systems are designed to allow customers to control their shopping experiences in an agile and intuitive way, they are a gateway to loyalty, while ensuring protection and benefits for the merchant.
Spain is one of the European markets with the lowest maturity of organized retail and also the lowest penetration of the online channel in total retail sales. In 2019, sales in that segment accounted for around 49% of all retail sales and the online penetration share of total sales was 5.5%. As the expansion of organized retail progresses, omnichannel will be consolidated for the retail sector as a whole.
In addition, digitization has boosted offline sales: of the retailers that implemented new digital channels, physical sales increased or remained unchanged since they started selling online.
