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Smart City
Click & collect
2023
Commerce
Traditional municipal markets faced significant structural challenges that limited their growth and generational renewal in an increasingly digital world:
The implementation of the Click & Collect network, supported by Next Generation EU funds, has consolidated municipal markets as technological and economic pillars of the city:
Markets integrated into a centralized network
Pick-ups made outside of traditional hours
Reduction in product waste and losses
Compliance with sanitary and food regulations
A comprehensive local logistics solution that automates delivery and collection processes without friction for the vendor:
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Extension of commercial hours to attract younger audiences and guarantee access to fresh products at any time
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Lockers designed to guarantee the cold chain (2-8°C) for fresh and sensitive products like food
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Simple tools for vendors to manage orders without needing their own website or complex training
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Integration with e-commerce and ERP systems to deliver in external hubs and reach new consumer profiles
The strategic alliance between Columat, IMMB, and Diputació de Barcelona has created a high-impact technological bridge. By removing time and mobility barriers, the project has successfully modernized the commercial fabric of Barcelona and multiple municipalities in Catalonia, ensuring that the highest quality fresh products remain accessible to everyone, anywhere, at any time.
